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Pay Per Click / Adwords

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Google Adwords

If you want to attract more traffic to your website Google Adwords is one of the most effective, flexible and affordable methods. It is a simple pay-per-click system that allows you to maximise your marketing strategy and ensures your products and services are advertised to a wider audience. It simply involves an ad based around certain keywords that relate to your brand and business. When your selected keywords are entered into Google your ad will appear above or alongside the organic search results.

When someone clicks on your ad they will be immediately directed to your website. Adwords helps you accurately measure your online marketing campaign. You can keep track of every click and conversion and clearly evaluate the return on your investment. You will only pay when someone clicks on your ad and you can also set a limit on what you spend, ensuring you never exceed your budget. Adwords allows you to target particular geographical locations with a finely-tuned advertising campaign.

You can choose where your ad is displayed as well as target certain consumer groups that are interested in the services and products you offer. You can also monitor how many people click your ad as well as the clicks that lead to direct sales. Adwords offers comprehensive benefits on both desktop and mobile devices and ensures effective exposure of your business. It is the ideal way for small businesses to expand their reach and attract new customers.

The targeting capabilities ensure your ad will reach the people that are looking for the services you offer regardless of your location. By creating a vibrant and attention-grabbing ad you can be sure of boosting the presence of your business online and attracting potential new consumers. With Adwords you can enjoy the benefits of local and global advertising and strategically enhance your online marketing campaign.

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95%
of Google’s total revenue comes from advertising
72%
of Google AdWords marketers plan to increase their PPC budgets
33%
of all Google search clicks are generated through mobile
45%
of people can’t tell the difference between organic and paid search results
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