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Search Engine Optimisation

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Search Engine Optimisation

 

What is (SEO) search engine optimisation?

Search Engine Optimisation is the name given to action that attempts to improve search engine rankings. SEO has become more important than ever. It is a vital online marketing strategy that enables you to fully optimise your website for search engines and improve your rankings. Major search engines such as Google, Yahoo and Bing have primary search results, where web pages and other content are shown and ranked based on what is considered most relevant to users by search engines.  The higher your website ranks on internet search engines the better chance you have of attracting visitors and turning them into paying customers. Quality Content encourages people to link to your pages and shows search engines your pages are interesting and authoritative.

Search engine optimisation can boost online visibility and ensure that your company appears on the first page of Google and other search engines when people look for particular services online. An effective and strategic use of keywords is essential for a successful SEO campaign.

How often should I do SEO?

SEO is ongoing and needs to be consistently managed so keeping up with the changes and modifying your SEO strategy is definitely important. The ranking algorithms of search engines are frequently changed meaning your campaign needs to be monitored and regularly updated to ensure your site remains fully optimised. By carefully placing keyword driven content on your pages you can optimise your site and enhance and improve its performance.  Search engine optimisation can increase the visibility of your website and help improve conversion rates. It is a very important part of online marketing and a well structured campaign is a valuable asset for any business.

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93%
of online experiences begin with a search engine
70%
of the links search users click on are organic
74%
of users ignore the paid ads, focusing on the organic results
75%
of users never scroll past the first page of search results
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